A Journey of Gold
A Case Study
The Chellange
The client wanted to create a brand video that showcases its gold products and expertise in the jewellery industry.
The Solution
We followed the journey of gold from the production line to the customer through four elements of nature and the different types of products.
The Results
We delivered a stunning 1-minute video that increased their brand awareness by 40% and boost sales.
About the project
We produced a brand video showcasing a leading jewellery company's gold journey from production to customers. The video highlights the four elements of nature: ground, fire, water, and wind, demonstrating how raw gold material is transformed into a refined product that suits different preferences and needs. The video stunningly tells the story of gold.
Brand video that represents the brand
The Problem
The client wants to create a high-end video showcasing their expertise in the jewellery industry, creatively highlighting their production lines. They plan to use the footage for exhibitions and their website to attract potential buyers.
The client wants to create a high-end video showcasing their expertise in the jewellery industry, creatively highlighting their production lines. They plan to use the footage for exhibitions and their website to attract potential buyers.
The Solution
We proposed a concept that follows the journey of gold from the production line to the customer. We wanted to highlight the four elements of nature: ground, fire, water, and wind, that are involved in making gold. We also wanted to show the different types of products and customers.
The Process
We spent three months developing the concept and storyboard for the video. We had five filming days, four at the plant where Krastsvetmet makes gold. Due to security reasons, we could not bring much equipment to the plant, so we used a macro probe lens to shoot the heavy machinery from the inside. We also used creative lighting and camera angles to create stunning visuals. We only used one CGI shot in the video: flowing gold inside the pipe. The rest was all actual footage produced with lights and the art department.
The last day was filmed in a substantial white cyclorama studio, where we created a virtual jewellery store with objects floating in the air and three models representing different customers for different products and showing the diversity of the targeted audience.
The last day was filmed in a substantial white cyclorama studio, where we created a virtual jewellery store with objects floating in the air and three models representing different customers for different products and showing the diversity of the targeted audience.
How client succeeded
The client got a 1-minute video that exceeded expectations. They were very impressed with the quality and creativity of our work. They used the video for their exhibitions and website and received cheerful customer and partner feedback.
- £10000Saved by filming at their factory instead of creating set in studio
- 40 percentBrand awareness increased by promoting videos in social
- 2 weeksPost production turnover
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