Superhero
A Case Study
The Challenge
Manufacturer of high-quality car brakes needs an ad video that appeals to their European SUV owners' target audience while adhering to a tight budget and deadline.
The Solution
We created and produced a cinematic video that features a superhero attempting to stop a car with his mind, only to discover the car has NIBK brakes.
The Results
The video was delivered on time and within budget. It received positive feedback from the client and viewers for its originality, quality, and humour.
About the project
NIBK is a company that produces high-quality brakes for cars. They have been in the market for over 20 years and have a loyal customer base. However, they faced challenges in expanding their market share and reaching new customers, especially among SUV owners, who are their ideal target audience.
Creative and Comedy Story
The Problem
The client wanted to create an advertising video that showcases their product and appeals to this segment of customers. They needed a production company to deliver a professional and creative video within a tight budget and deadline.
The client wanted to create an advertising video that showcases their product and appeals to this segment of customers. They needed a production company to deliver a professional and creative video within a tight budget and deadline.
The Solution
We presented the idea with a superhero who attempts to halt a speeding car with his mind but discovers that the vehicle has NIBK brakes in a video concept that blends humour, action, and emotion to convey the features and advantages of NIBK brakes, such as safety, dependability, efficiency, and comfort. The video also strives to establish a positive connection between NIBK and BMW SUV drivers who appreciate quality, elegance, and pleasure.
The Process
We managed the entire video production process, collaborating closely with the client to ensure the video met their expectations and reflected their brand identity. We utilized various techniques and equipment to achieve the video's cinematic look, including natural lighting, colour palette matching, and car-to-car filming. We also filmed in a village, requiring coordination with local authorities and residents.
How client sucseed
The client approved the video for distribution on various platforms. The viewers praised its originality, quality, and humour, enjoying it and becoming curious about NIBK brakes.
- 35 percentIncreased website traffic and social media engagement for NIBK brakes while fostering interaction among viewers and the client.
- 25 percentReduced the dealership network's marketing budget by utilizing existing assets in social media and advertising campaigns.
- 5 assetsThe video was delivered in different versions, each with varying lengths and formats tailored to different platforms.
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