The Only Thing You Should Breathe is Air
A Case Study
The Challenge
Create a captivating launching commercial video for JS Filters, a company that produces air filters for automotive for the European market.
The Solution
Create a video featuring two families in different cars, one with JS Filters and one without, to highlight the difference in air quality and comfort.
The Results
A successful launch campaign with comedy video advertising showcasing JS Filters and the slogan "The only thing you should breathe is air."
About the project
The project was a commercial video for JS Filters, a company that produces automobile air filters. The video was called "The only thing you should breathe is air" and aimed at the European market. The client's goal was to create a video that would attract potential customers and demonstrate the value of their product.
Creative and Comedy Story
The Problem
The challenge was finding the right location, cars, and actors to represent the European setting and target audience while creating an engaging video that effectively conveyed the message.
The challenge was finding the right location, cars, and actors to represent the European setting and target audience while creating an engaging video that effectively conveyed the message.
The Solution
The video advertisement showcased two families in different cars, one with JS Filters and one without, driving through a European-like village at night. The family in the car without JS Filters wore gas masks, and their car was filled with smoke, while the family in the car with JS Filters breathed fresh air and smiled. The two cars stopped at a red light, looked at each other, and then drove away. The advertisement ended with a pack shot of the logo and a voiceover saying: "The only thing you should breathe is air. Choose JS Filters."
The Process
The process involved hiring a crane to hold up the top lights and recreate traffic signals. Smoke machines were placed inside the BMW, and permissions were sorted out with the village and car rental companies. Actors were hired, costumes were made, and an art department was involved. Original music was written for the video, and filming took 8 hours overnight.
How client sucseed
The client received positive feedback from the video, bringing awareness to their brand in new markets and got great reviews from customers who watched the video and purchased the air filters.
- £8000The client saved on travel and equipment by recreating a German village in eastern Europe.
- 30 percentSocial media engagement after sharing the video on various platforms
- 2 LangueagesWe create two versions of the video in English and Spanish languages
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