superhero
A premium brake manufacturer expands beyond their market
A superhero fails to stop a speeding car because it’s got NIBK brakes. Shot in a village with car-by-car filming, natural lighting, a trained actor dog, and a stylised look.
With a tight deadline and a tight budget, we still got a fresh brand image and new fans. praised for its humour and style and helped spark interest from new customers.
This video gave our brand a fresh, fun voice.
