sometimes, we get so caught up in the details that we lose sight of the bigger picture.

Why Perfect is the Enemy of Good in Video Production

We spend hours tweaking every frame, every sound, and every colour until we are satisfied with our masterpiece. But is this really the best way to produce videos?

The answer is no. Trying to achieve perfection can be harmful to your video production process. We all want to create incredible videos that capture our audience’s attention and convey our message effectively. Here are some reasons why:

If you focus too much on perfection, you might limit your options and stick to what is safe and familiar.

It wastes time and money

Video production is a costly undertaking. It requires equipment, software, talent, and other resources. Every minute you spend on polishing your video is a minute you could have spent on something else. You could have used that time to plan your next project, market your video, or improve your skills. Plus, you might miss deadlines or be over budget if you spend too much time on perfection.

It lowers your creativity

Video production is a creative process. It involves experimenting, exploring, and discovering new ways to tell your story. But if you focus too much on perfection, you might limit your options and stick to what is safe and familiar. You might miss opportunities to try something different or innovative that could make your video stand out.

It reduces your satisfaction

Video production is also a rewarding process. When you finish and share your video with others, it gives you a sense of accomplishment and pride. But you might feel dissatisfied with your work if you aim for perfection. You might always find something to criticize or improve and never appreciate what you have done.

So, how can you avoid falling into the trap of perfectionism?

Set realistic goals and expectations.

Before you start your video production, define what you want to achieve and how you will measure your success. For example, you should increase brand awareness, generate leads, or educate your audience. Then, set specific, measurable, achievable, relevant, and time-bound (SMART) objectives that align with your goal. For example, you can reach 10,000 views, 500 likes, or 100 comments within a month.

Focus on the essentials.

Once you have your goals and objectives, identify the most critical elements of your video that will help you achieve them. These include your script, visuals, audio, and call to action. Then, prioritize these elements and allocate more time and resources to them. Don’t worry too much about the minor details that won’t make a big difference in your results.

Get feedback and iterate.

One of the best ways to improve your video production is to get feedback from others. You can ask for opinions from your colleagues, friends, or target audience. They can give you valuable insights and suggestions you might not have considered yourself. Then, use their feedback to make changes and improvements to your video. Don’t be afraid to experiment and test different versions of the video until you find the one that works best.

Don’t worry too much about the minor details that won’t make a big difference in your results.

Remember: perfect is the enemy of good in video production. Don’t let perfectionism stop you from creating great videos that meet your goals and delight your audience. Instead, aim for good enough videos that are effective and efficient.